How menu innovation at breakfast and brunch chain Another Broken Egg Café drives customer traffic
CEO Paul Macaluso explains how the brand’s new lunch menu is boosting its softer daypart
As restaurant companies continue to struggle with flat or declining customer traffic, they have a number of options available to them to try to reverse the trend — discounting, for example, or flashy marketing campaigns.
Another Broken Egg Café thinks the solution could be menu innovation, and specifically new items rolled out to support the lunch daypart — traditionally the weaker of its three operating dayparts (breakfast and brunch being the other two).
The Orlando-based, New Orleans–inspired company just announced six new menu items intended to appeal during lunch hours: a Chicken Salad Sandwich, Southern Fried Chicken Salad, Blackened Shrimp Salad, Brunch Jambalaya, Louisiana Gumbo, and Chicken Tortilla Soup.
President and CEO Paul Macaluso joined the latest episode of Take-Away with Sam Oches to talk about the new menu and how Another Broken Egg is leaning into innovation to both maximize its existing business and widen its opportunity to draw customers.
In this episode, you’ll learn more about why:
- Daypart expansion is a potential traffic driver
- Squeezing more out of your busiest periods is an efficient way to grow
- Weekends and weekdays provide different but equally valuable customer bases
- Seasonal menus are a fast way to stand out from competitors
See more at How menu innovation at Another Broken Egg Café drives foot traffic (nrn.com)
