Another Broken Egg Cafe Dominates Daytime-Only Dining Segment with Strong Performance Leading Into 2023
Nation’s Leading Upscale Breakfast, Brunch and Lunch Restaurant Brand Ends 2022 with Nearly 100 Cafes Open and in Development & 30+ New Franchise Commitments
Orlando, FL (RestaurantNews.com) Upscale breakfast, brunch and lunch restaurant brand Another Broken Egg Cafe is celebrating one of its most notable years to date.
Amid economic uncertainty, the “NextGen Casual” daytime-only restaurant continues to expand its footprint with 82 cafes open, 8 new franchise groups, 20 signed leases, and 13 cafes under construction or in permitting as of the end of 2022. With the recent signing of four new development agreements, Another Broken Egg Cafe will continue its growth with new franchisees in Texas, Central Florida, and Maryland. These deals join Another Broken Egg Cafe’s robust pipeline with both corporate and franchise cafes already in development across several markets including Austin and Houston, Texas; Warner Robins, Georgia; Brentwood, Tennessee, and Athens, GA.
“We are excited to see experienced multi-unit operators from such brands as MOOYAH Burgers, Fries and Shakes, Chicken Salad Chick, Boston’s Pizza, McDonalds and Paradise Bakery, join the Another Broken Egg Cafe franchise system,” said Jeff Sturgis, Chief Development Officer for Another Broken Egg Cafe. “We have no doubt that they will further build upon our reputation for high-quality service, especially given their expertise and operations prowess.”
This year’s multitude of openings and signed leases reflect the excitement infused into the franchise opportunity by Another Broken Egg Cafe’s continued innovation in the form of its “New South” restaurant prototype, reengineered menu and bar of the future. One of the fastest growing components of the upscale brunch concept’s business is alcohol sales, which account for nearly 14% of total sales across its 82 open units.
“Knowing that our guests are looking for not just a meal but a complete, indulgent dining experience has and will continue to inform our brand’s ever-evolving initiatives from restaurant design and operations to menu development,” said Paul Macaluso, CEO and President of Another Broken Egg Cafe. “Already, we’ve seen success with redesigned cafes, off-premise and catering options and our signature cocktails, all of which combined to promote consistent and robust same stores sales increases in 2021 and 2022 of over 25% vs 2019 Similarly, the signing of several multi-unit development agreements with experienced operators only further affirm the strength of our franchise opportunity as we move into the new year.”
Projecting to reach 100 units in the next year, the brand, which remains the largest actively franchising in the brunch-sector, has more than 80 locations open across 15 states and anticipates opening 16 new cafes in 2023.
