Recent News and Press

Veteran Tropical Smoothie Franchisees To Open Three Another Broken Egg Cafe Locations

Ray, Joy and Andrew Howell to open first restaurant in Lee County, FL this year

 

ORLANDO, Fla. (March 25, 2021) – Another Broken Egg Cafe, an innovative full-service breakfast, brunch and lunch franchise that specializes in Southern-inspired menu options and creative cocktails, has signed a 3-unit development agreement with one of Tropical Smoothie Cafe’s largest operators. Ray, Joy and Andrew Howell of Amazing Brandz will have exclusivity over Lee County, FL and... Read More

Another Broken Egg Cafe® Opening Soon in Westlake, Ohio

All Guests Can Enjoy a Free Meal while Supporting Local Charities During the Award-Winning Restaurant’s Friends and Family Weekend

 

WESTLAKE, OHIO (April 2, 2021) — Another Broken Egg Cafe is expanding on April 5, 2021 to Westlake, Ohio with the opening of its fifth location in the state. In addition to being the only national daytime cafe with a bar producing hand-crafted cocktails, the award-winning cafe is also one of the fastest-growing breakfast and brunch concepts in the nation.

 

Prior to its official opening, the new cafe will... Read More

Distinctive Menu Offerings Fuel Another Broken Egg’s Breakfast Growth

From: Chloe Arrojado

Published: Feb. 25, 2021

 

ONE INGREDIENT IS HELPING THE BRAND APPEAL TO GUESTS IN THE MORNING DAYPART.

 

According to market research company NPD Group, quick-service restaurants suffered a 35 percent drop in morning meal consumption during the height of COVID-19. Surprisingly, full-service chain Another Broken Egg experienced the opposite. The chain instead opened three locations during the pandemic, with storefronts reporting higher sales and average checks than years prior.

 

“... Read More

The Breakfast Day Part Is Reawakening

By Fern Glazer From Nation's Restaurant News

Published: Feb 23, 2021

 

With the morning commute gone from a car ride to a walk to the kitchen table, breakfast at restaurants has taken a beating. But these days the beleaguered daypart is on the upswing, with breakfast orders from quick-service restaurants down just 14% in the year ended in December. In April, at the height of the shutdown, QSR concepts saw breakfast orders decline 35%.

 

One major contributor to the lift are chain and independent operators that have been beefing... Read More

The most influential restaurant CEOs in the country, according to Nation’s Restaurant News readers

Congratulations to Paul Macaluso, CEO of Another Broken Egg Cafe, for being named one of the Most Influential CEOs of 2020 by Nation's Restaurant News readers! Persevering through one of the most challenging years for the restaurant industry was no easy task, but Paul Macaluso managed to lead the brand through the pandemic putting it in a... Read More

Another Broken Egg Leans Into Boozy Brunches

  • By: Nicholas Upton From Franchise Time
  • Published: Feb 19, 2021 

 

Breakfast concept Another Broken Egg Cafe did some major drinks business through 2020 as more people looked to get a little buzz with their eggs and hash browns.

 

CEO Paul Macaluso said alcohol has been in the brand's DNA since the beginning, but in recent years it has made some new efforts to push that to the forefront for the trendy boozy brunch crowd.

 

"The brand was founded in 1996 right outside of New Orleans, so alcohol has... Read More