Recent News and Press

Pivoting To Curbside And Delivery

By: Nation's Restaurant News

Published 10.26.2020

 

Franchise brands delve into business opportunities beyond the premises

 

"...between delivery and our online ordering portal, we're up to 17% of our sales now coming through takeout." - Paul Macaluso, President and CEO

 

Read the full article on at https://secure.viewer.zmags.com... Read More

Another Broken Egg Thrives as Top Franchise Opportunity for Multi-Brand Operators

By: Helen Bond

Published 10.12.20

 

Savvy multi-brand operators are flocking to Another Broken Egg Cafe, eager to expand with the leading one-of-a-kind brunch brand in the lucrative day-time only sector.

 

The upscale breakfast, brunch, lunch concept continues to make its presence known as an innovative, experienced franchisor and the perfect franchise fit for multi-brand operators seeking a uniquely diverse franchise opportunity. Along with 69 locations in 13 states, Another Broken Egg has over 30 cafes under construction or in... Read More

Another Broken Egg Regains its Pre-COVID Momentum

By: Danny Klein

Published Oct. 2020

 

THE EMERGING BREAKFAST BRAND IS READY TO HIT THE ACCELERATOR AGAIN.

 

Headed into 2020, The NPD Group released a “Future of Morning” study that provided some weight to what many restaurateurs were reporting from the trenches. Last year, Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions.

 

As McDonald’s CEO Chris Kempczinski ... Read More

Another Broken Egg Cafe® Opens Strong in Columbia, S.C.

Limited dining has not been an obstacle to success for the brand’s newest location in South Carolina.

 

Columbia, S.C. (Sept. 30, 2020) - Another Broken Egg Cafe® continues to grow amid the challenges and unprecedented times facing the restaurant industry, celebrating the grand opening of its newly designed cafe on September 14th to eager and hungry fans in Columbia, S.C.  The highly anticipated opening followed a booming Friends & Family Weekend, where guests could preview the restaurant while helping raise funds for the local charity partner,... Read More

Hit hard, breakfast brands hope experience is irreplaceable

By: Callie Evergreen

Published 07.24.2020

 

When COVID-19 hit and dining rooms were shut down, breakfast and brunch brand Another Broken Egg Cafe struggled with how to stay open and keep staff employed. Morning meal customer transactions have suffered the steepest declines during the pandemic, reported The NPD Group, with those transactions falling by 18 percent at major restaurant chains in June.

 

Prior to shutdowns, takeout business only comprised 2 to 5 percent of sales at Another Broken Egg. The brand attempted multiple menu... Read More

Another Broken Egg Cafe Responds To COVID-19 By Giving Its Franchisees The Kind Of Support They Need

Another Broken Egg Goes From Building a Pandemic Playbook to A Successful System Wide Reopening

 

Another Broken Egg  Cafe [ABE], the 72 unit, upscale, breakfast, brunch, lunch concept, was well on its way to having a record year in  franchise growth and new unit openings when it was impacted just like the rest of the restaurant world by COVID-19.  When COVID-19 hit, the executive team at Another Broken Egg used its natural disaster readiness protocol as a roadmap to address the ever-changing needs brought on by the unprecedented situation. 

 

... Read More