Recent News and Press

Corporate Chefs: Breakfast Appeals to Customer 24/7

By: Bret Thorn

Published: May 10, 2021

 

The breakfast daypart has taken a hit during the pandemic as many commuters stopped commuting and ate their morning meals at home, but the low-cost, highly satisfying foods associated with breakfast have migrated to other times of day as work patterns shift and solo diners don’t have to worry about what others think of their choices.

 

That was one of the many lessons learned in a two-part “Idea Exchange” with corporate chefs and marketers called “The Rebirth of Breakfast,” hosted by... Read More

The Lucrative Possibilities of Cocktails on Tap

By: Nicole Duncan

Publsihed: April 2021

 

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“There’s a renaissance of drinking—it’s great. And we just happened to be pretty well-positioned from the inception. The founder always thought that brunch without alcohol was just a sad breakfast,” says Jason Knoll, vice president of culinary at Another Broken Egg. At first, alcoholic beverages represented only about 3 percent of sales for the brand, but over the years it grew to upwards of 13 percent. And then, in 2020, alcohol sales grew to account for a quarter of all sales.... Read More

The Breakfast Boom at Another Broken Egg Cafe

For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

 

Listen to Paul’s discussion with Angela Diffly at the Murtec Conference, regarding the Breakfast Boom!

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Paul Macaluso Speaks at Murtec's Big Shift 2021

For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

 

Follow us or check back April 14th, to listen to Paul’s discussion with Angela Diffly at the Murtec Conference regarding the Breakfast Boom!

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13 Restaurant Chains That Defied the COVID Odds

By: Ben Coley from FSR Maagzine

Published: April 2021

 

Another Broken Egg's COVID downturn turned out to be more a lull than long-term setback. From late March to August, same-store sales trended negative, year-over-year, across the chain. But it’s boasted positive figures since September. As of mid-December, Another Broken Egg’s system was double-digit positive against 2019. Some units, even though they were shuttered for two or three months, were actually positive for the year because of the ground they’ve made up. Not just on a week-to-... Read More

Restaurants’ sales are returning, but not necessarily their workers

By: Peter Romeo, Jonathan Maze and Patricia Cobe

Published: April 02, 2021

 

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Many operators are betting big that the best way to fill a job is never letting it become vacant. “Retention is key, so we’ve taken the time to strengthen our digital/video training for new employees, implemented in-cafe recognition programs and increased our bonus program for salaried managers,” said Paul Macaluso, President & CEO of Another Broken Egg Cafe.

 

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