Recent News and Press

Another Broken Egg Regains its Pre-COVID Momentum

By: Danny Klein

Published Oct. 2020

 

THE EMERGING BREAKFAST BRAND IS READY TO HIT THE ACCELERATOR AGAIN.

 

Headed into 2020, The NPD Group released a “Future of Morning” study that provided some weight to what many restaurateurs were reporting from the trenches. Last year, Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions.

 

As McDonald’s CEO Chris Kempczinski ... Read More

Another Broken Egg Cafe® Opens Strong in Columbia, S.C.

Limited dining has not been an obstacle to success for the brand’s newest location in South Carolina.

 

Columbia, S.C. (Sept. 30, 2020) - Another Broken Egg Cafe® continues to grow amid the challenges and unprecedented times facing the restaurant industry, celebrating the grand opening of its newly designed cafe on September 14th to eager and hungry fans in Columbia, S.C.  The highly anticipated opening followed a booming Friends & Family Weekend, where guests could preview the restaurant while helping raise funds for the local charity partner,... Read More

Hit hard, breakfast brands hope experience is irreplaceable

By: Callie Evergreen

Published 07.24.2020

 

When COVID-19 hit and dining rooms were shut down, breakfast and brunch brand Another Broken Egg Cafe struggled with how to stay open and keep staff employed. Morning meal customer transactions have suffered the steepest declines during the pandemic, reported The NPD Group, with those transactions falling by 18 percent at major restaurant chains in June.

 

Prior to shutdowns, takeout business only comprised 2 to 5 percent of sales at Another Broken Egg. The brand attempted multiple menu... Read More

Another Broken Egg Cafe Responds To COVID-19 By Giving Its Franchisees The Kind Of Support They Need

Another Broken Egg Goes From Building a Pandemic Playbook to A Successful System Wide Reopening

 

Another Broken Egg  Cafe [ABE], the 72 unit, upscale, breakfast, brunch, lunch concept, was well on its way to having a record year in  franchise growth and new unit openings when it was impacted just like the rest of the restaurant world by COVID-19.  When COVID-19 hit, the executive team at Another Broken Egg used its natural disaster readiness protocol as a roadmap to address the ever-changing needs brought on by the unprecedented situation. 

 

... Read More

Nonstop Cleaning Part of Another Broken Egg Operator’s Strategy

At Another Broken Egg Café, the reopening process for the breakfast, brunch and lunch concept is aptly named “New Dawn,” which is exactly how franchisee Jake Alleman sees it.

 

“It’s almost like a full reset,” says Alleman, who as co-founder of Cojak Investments operates eight cafes in Louisiana, Alabama and Florida. “We looked at every aspect of the business, everyone went through a retraining phase hugely focused on safety. We encouraged staff to take time to improve themselves and have ideas for how to improve the businesses.”

 

Selected in 2018 as a... Read More

Another Broken Egg Cafe® Opens in Flowood, MS

Making an impact in the community by raising $4,900 for local charities

 

Flowood, MS (2/25/2020) - Another Broken Egg Cafe® officially opened its second location in Mississippi with the grand opening in Flowood, MS, on Monday, February 10. The award-winning daytime cafe, open daily from 7 a.m. - 2 p.m., is one of the fastest-growing breakfast and brunch concepts in the nation and the only national daytime cafe with a bar producing hand-crafted cocktails.

 

The highly anticipated grand opening of the brands completely redesigned... Read More