Recent News and Press

Another Broken Egg Cafe Enjoys Most Extensive Franchising Run Yet

From: FSR Magazine
Published: September 14, 2022


The upscale ‘NextGen Casual’ daytime-only restaurant Another Broken Egg Cafe continues to see strong momentum throughout the first three quarters of 2022, marking the brand’s most extensive franchising phase in history. 


Recently, the brand signed agreements with both new and existing franchisees to further expand Another Broken Egg Cafe into several markets including Austin and Houston, Texas, Warner Robins, Georgia, Memphis, Tennessee and Biloxi, Mississippi. In addition, the... Read More

Another Broken Egg Cafe® Reopening in Atlanta, Ga.

ATLANTA (Aug. 18, 2022) — Another Broken Egg Cafe is reopening its doors on August 22 at a new location in Buckhead, just a short way away from the previous location on Peachtree Road. As the ninth location in the state, the new cafe will be a welcome reopening of a local favorite brunch spot at the corner of Peachtree Rd NE and Peachtree Memorial Drive NW in the lower level of Peachtree Battle Condominiums. In addition to being the only national daytime cafe with a bar producing hand-crafted cocktails, the award-winning cafe is one of the fastest-growing, national... Read More

Reflections of a Restaurateur

Jan Barnett of Another Broken Egg Cafe

An exclusive eskca interview with Jan Barnett (Chief Marketing Officer) of Another Broken Egg Cafe, which was honored in eskca's:



Tell us your origin story. How did you come to be involved with Another Broken Egg Cafe?

I... Read More

Another Broken Egg Cafe® Opens in Lexington, S.C.

LEXINGTON, S.C. (July 6, 2022) — Another Broken Egg Cafe expanded on June 27 to Lexington, South Carolina by opening its fifth location in the state. In addition to being the only national daytime cafe with a bar producing hand-crafted cocktails, the award-winning cafe is one of the fastest-growing, national breakfast and brunch concepts.


Prior to its official opening, the new cafe hosted a “Friends & Family” day on Saturday, June 25, from 8 a.m. to 2 p.m. Guests had the opportunity to support the local charity The Nancy K. Perry Children’s Shelter and... Read More

Delivering Premium Breakfast at Another Broken Egg Cafe

Another Broken Egg Cafe, like a lot of upscale experiential brands, was caught flat-footed by the pandemic. Its new CEO Paul Macaluso joined in 2019, just in time for a panicked race to figure out delivery for the 92 locations as the packed dining rooms emptied.


“Revamp is a good word; there was nothing there. I was at McAlister’s previously, we launched online ordering five years earlier and I did it at Krystal before this. But we had to get it off the ground,” said Macaluso. “We reached out to Olo, launched that in 30 days. We were all shut down so we had nothing else to... Read More

Another Broken Egg Dials In as Growth Heats Up

Paul Macaluso spent the heart of his first 25 years in restaurants working in quick service, everything from a GM at Taco Bell to brand president of McAlister’s Deli. Arriving at Another Broken Egg Café in late 2019, roughly four months before COVID-19 hit, he couldn’t help but ask the obvious question. What if the brand, which runs seven hours a day (from 7 a.m. to 2 p.m.) seven days a week, kept the doors open longer?


“How much more money could we make? You’re always... Read More