Recent News and Press

The Lucrative Possibilities of Cocktails on Tap

By: Nicole Duncan

Publsihed: April 2021

 

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“There’s a renaissance of drinking—it’s great. And we just happened to be pretty well-positioned from the inception. The founder always thought that brunch without alcohol was just a sad breakfast,” says Jason Knoll, vice president of culinary at Another Broken Egg. At first, alcoholic beverages represented only about 3 percent of sales for the brand, but over the years it grew to upwards of 13 percent. And then, in 2020, alcohol sales grew to account for a quarter of all sales.... Read More

The Breakfast Boom at Another Broken Egg Cafe

For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

 

Listen to Paul’s discussion with Angela Diffly at the Murtec Conference, regarding the Breakfast Boom!

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Paul Macaluso Speaks at Murtec's Big Shift 2021

For breakfast concepts, Covid hit especially hard, and pivoting was key to survival. Another Broken Egg Cafe made it work, increasing off-prem from 2% to more than 15% - while creating here-to-stay incremental revenue streams. We sit down with industry vet, president and CEO Paul Macaluso to chat about how he's tackling technical challenges and tapping system upgrades to deliver a sunnyside-up road ahead for this beloved brand.

 

Follow us or check back April 14th, to listen to Paul’s discussion with Angela Diffly at the Murtec Conference regarding the Breakfast Boom!

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13 Restaurant Chains That Defied the COVID Odds

By: Ben Coley from FSR Maagzine

Published: April 2021

 

Another Broken Egg's COVID downturn turned out to be more a lull than long-term setback. From late March to August, same-store sales trended negative, year-over-year, across the chain. But it’s boasted positive figures since September. As of mid-December, Another Broken Egg’s system was double-digit positive against 2019. Some units, even though they were shuttered for two or three months, were actually positive for the year because of the ground they’ve made up. Not just on a week-to-... Read More

Restaurants’ sales are returning, but not necessarily their workers

By: Peter Romeo, Jonathan Maze and Patricia Cobe

Published: April 02, 2021

 

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Many operators are betting big that the best way to fill a job is never letting it become vacant. “Retention is key, so we’ve taken the time to strengthen our digital/video training for new employees, implemented in-cafe recognition programs and increased our bonus program for salaried managers,” said Paul Macaluso, President & CEO of Another Broken Egg Cafe.

 

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Read the full article at:... Read More

Veteran Tropical Smoothie Franchisees To Open Three Another Broken Egg Cafe Locations

Ray, Joy and Andrew Howell to open first restaurant in Lee County, FL this year

 

ORLANDO, Fla. (March 25, 2021) – Another Broken Egg Cafe, an innovative full-service breakfast, brunch and lunch franchise that specializes in Southern-inspired menu options and creative cocktails, has signed a 3-unit development agreement with one of Tropical Smoothie Cafe’s largest operators. Ray, Joy and Andrew Howell of Amazing Brandz will have exclusivity over Lee County, FL and... Read More