All About The Numbers
Average Gross Sales in 2019 of the Top Quartile of system cafes open for all of 2019
Average Gross Sales in 2019 of all system cafes open for all of 2019
Average Cost of Goods Sold in 2019 for franchised cafes open for all of 2019
Average Weekly Gross Sales through Period 7 of 2021 of the Top Quartile of system cafes open for all of the time period through July 11, 2021.
Average Weekly Gross Sales through Period 7 of 2021 for all system cafes open for all of the time period thru July 11, 2021
KEY INDICATOR OF SUCCESS IS EXISTING FRANCHISEE GROWTH
One key indicator of brand success is reflected by the unit growth of its existing franchisees. At Another Broken Egg Cafe, the majority of our existing franchisees with open cafes, own and operate more than 1 cafe or have plans to open additional locations.
Poised for Rapid Expansion
As one of the fastest growing breakfast, brunch and lunch concepts in the country, Another Broken Egg Cafe operates under the philosophy that “Nothing Short of Right is Right.” Our experienced leadership team, coupled with our extensive hands-on training program and our time-tested operations processes and procedures, have shaped a successful brand that continues to flourish and expand in markets around the country.
At Another Broken Egg Cafe, our goal is to be the best breakfast, brunch and lunch restaurant in the United States.
We put a lot of culinary emphasis on our Brunch Specialties menu which features numerous Southern-inspired brunch favorites, including Eggs Blackstone Benedict, Shrimp ‘N Grits, Cinnamon Roll French Toast and our unique spin on Chicken & Waffles, served with our very own house-made chipotle honey.
Our complete menu, including our catering menu, is also available to order online at anotherbrokeneggcafe.olo.com. Our top-selling dine-in entrees are also our top-selling entrees online as well.
Source: RESTAURANT BREAKFAST AND BRUNCH TRENDS, US - JULY 2016
ALCOHOL OFFERS SOME OF
THE HIGHEST MARGINS IN THE INDUSTRY
As the largest national daytime cafe brand that serves alcohol at all of our locations, the cocktail menu at Another Broken Egg Cafe features a wide variety of hand-crafted options, including our award-winning ABE Famous Infused Bloody Mary and our Orange Mimosa. Both are available by the glass or by the pitcher. Alcohol offers some of the highest margins in the food-service industry, with bloody marys, mimosas and bellinis being the most commonly associated cocktails served with brunch.
Alcohol is a growing sales category at Another Broken Egg Cafe with 2019 sales up almost 200% versus 2016.
Recent research also indicates that 14% of all guests are first-time users of Another Broken Egg Cafe®, and based on their positive experience, they are more likely to recommend Another Broken Egg Cafe® to others.**
Like others in the Daytime Cafe Category, Another Broken Egg Cafe® appeals very favorably to the older guest base who enjoys dining out for breakfast, brunch and lunch.
But, unlike other concepts in the category that are having to spend considerable time and money revamping their menus and decor to attract Millennials, a recent research study confirmed that the unique menu, atmosphere and food quality at Another Broken Egg Cafe® is equally appealing to this younger guest base. This ensures Another Broken Egg of America Franchising, LLC is well-positioned for growth in the years ahead.**
** Source: Alexander Babbage Research Study, March 2019
What does it take?
- The personal passion truly needed to deliver the great food and great hospitality to your guests and to embrace the proven systems and processes we’ve designed and put in place to help ensure your success.
Local Store Marketing
The estimated initial investment costs range from $811,000 to $1,203,000.
Financial ability to open a minimum of 3 locations.
Preferred net worth: $1.5MM and liquid assets available to invest of at least $500,000.
Please refer to Item 7 of our Franchise Disclosure Document (FDD) for more details.
An Award-Winning Franchise Concept
Best Franchises to Buy 2018
2021 TOP 400+
Top 10 Best Restaurant Chains in America 2018 - Trip Advisor
2019 Best Full Service Franchise Deals
Top 10 Franchises 2019
Breakout Brand of 2020
Top Food Franchises Satisfaction Award Winner 2021