Introducing NextGen Casual: The Future of Full-Service Restaurants
By: Danny Klein
Published: November 2021
Paul Macaluso is another restaurant executive approaching full service with an outside perspective. He took the reins of Another Broken Egg Cafe as CEO in 2019. Macaluso’s previous post was as CEO of quick serve Krystal Burger, and, before that, president of FOCUS Brands’ chain McAlister’s Deli.
While Another Broken Egg Cafe was an introduction to the sit-down world for Macaluso, things shifted quickly—but not further apart. “The next generation [of full service] is an elevated dining experience in an upscale casual environment that reduces downtime or wasted time for the guests,” he says. “That includes having more accurate wait times and more efficient ordering and payment processes. For us, that means unique and innovative brunch entrées paired with handcrafted cocktails and the ability to add yourself to the waitlist so you can be in and out in 45 minutes.”
Another Broken Egg Cafe is working with new point-of-sale and loyalty partners to develop a system to quicken service times and provide the brand with consumers’ order history and preferences. Servers will be able to approach the table with info at hand, helping them personalize each experience, Macaluso says. While this might sound like something a fast casual or quick serve might preach, “that attention to detail goes above and beyond what counter service can offer,” Macaluso says.
Read the full article at: www.fsrmagazine.com