Daytime concepts continue to booze it up, expand offerings
Another Broken Egg Café tests do-it-yourself cocktail kits and individually packaged adult drinks
By: Ron Ruggless
Published: June 9, 2021
Breakfast-lunch brands, which for years shied away from alcohol service, continue to expand their adult beverage offerings.
Lake Mary, Fla.-based Another Broken Egg Cafe this month is testing in its Florida market new brunch cocktail offerings and offering at-home do-it-yourself alcohol kits and individually packaged cocktails to go along with its full bar, a company spokesperson said Wednesday.
Parent company Another Broken Egg of America Franchising LLC joins other daytime concepts such as Spartanburg, S.C.-based Eggs Up Grill and University Park, Fla.-based First Watch in the expanding its platform of adult beverages in the segment.
Another Broken Egg Café said it is emerging from the COVID-19 pandemic with “remarkably strong beverage growth” and that has led the brand “to elevate the overall bar experience by bringing cocktails front and center.”
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