From Building a Pandemic Playbook to A Successful System Wide Reopening
As Another Broken Egg Cafe® approached a record sales year, enjoyed explosive franchise growth and multiple new unit openings, COVID-19 unexpectedly impacted much of the world. The growing brand’s executive team recognized the situation’s severity early on and swiftly enacted its natural disaster readiness protocol to navigate the ever-changing needs imposed by the pandemic.
With its franchisee-first mentality, on March 23, Another Broken Egg Cafe immediately suspended franchisee royalty collection and abated all ad fund collection. The corporate team spent extensive time working with franchisees in the shutdown’s first weeks communicating policies, procedures, and best practices for the long term. Concurrently, the operations team accelerated the launch of a new system-wide, online ordering platform, through Olo, activating it within three weeks’ time. Within 10 business days, agreements were put into place with three of the major third-party delivery services. The franchise company assisted owners in navigating the PPP process, securing funding for its operators, and provided guidance on rent restructuring alongside implementing new systems.
“I was amazed how quickly the corporate team rallied and provided the tools we needed to operate through this situation,” said multi-unit operator Jake Alleman.
Another Broken Egg Cafe maintained surprisingly strong takeout and delivery sales from late March through May for both corporate and franchisee cafes that were able to remain open. The development of a solid re-opening plan and holding weekly owner calls, ABE corporate helped its operators relaunch with minimal challenges affording them the space to focus on perfecting day-to-day operations. The results have spoken for themselves with some cafes achieving pre-pandemic sales numbers even while being restricted to 25% to 50% dining room occupancy.
“The support was far superior than anything that we expected,” said multi-unit operator Mike Craddick. “Another Broken Egg was right there with us every step providing leadership when it was needed the most.”
The combined strategies, referred to by the company as New Dawn, have resulted in cohesive franchise operations whereby franchisees have been provided the necessary tools to operate successfully in this new environment. The company is continuing to look for additional opportunities to better serve its customers and franchisees moving forward.
“We are back and stronger than ever,” said Clay Carson, VP of Franchise Sales & Real Estate. “We continue to open new locations and will likely hit our initial goal of 14 new cafes opened in 2020. The new franchisee pipeline also has not slowed down. With this tragedy will come new opportunities and we are seeing experienced operators who are ready to step up and commit to growth with ABE.”
Based out of Orlando, FL, Another Broken Egg Cafe operates 71 locations in 13 states and is the largest, fastest growing breakfast, brunch and lunch franchise in the United States.