Another Broken Egg Cafe accelerates remodel initiative as new design outperforms the system

Another Broken Egg Cafe accelerates remodel initiative as new design outperforms the system

 
 

By: Nations Restaurant News

Published: November 11, 2021

 

Leader in Culinary and Cocktail Innovation Remodels 11 Corporate Cafes in 2021, Commits to 11 More; Offering Financial Incentive to Franchisees that Complete Early Remodels in 2022

 

Another Broken Egg Cafe, an innovative full-service breakfast, brunch and lunch franchise that specializes in Southern-inspired menu options and creative cocktails, announced today it has now opened over 20 new cafes with its New South design prototype and completed 13 remodels of existing restaurants. The new and remodeled cafes are outperforming the system, and plans are underway for more company and franchise remodels throughout next year and beyond.

 

First introduced in the spring of 2019, Another Broken Egg Cafe’s new design significantly highlights the brand's full bar and doubles bar seating by providing access to patio diners. Additionally, it creates space to accommodate the rapid rise in off-premise business and adds seating to keep up with the brand’s same-store sales increases, which are up over 20% this year. In 2020, Another Broken Egg Cafe completed a test remodel of a company cafe using the New South design, which also modernizes the color palette and updates decor with a brighter, airier look. Remodeling efforts have now ramped up, as the brand has committed to 11 more company cafe remodels next year and the announcement of a financial incentive to franchisees that complete early remodels by the end of 2022.  

 

“We now have over two years of operational and consumer insights from our new design prototype, which has exceeded our expectations in elevating the bar experience and driving overall sales,” said Paul Macaluso, President & CEO of Another Broken Egg Cafe. “It is a rare occurrence that a franchisor is willing to contribute to the remodel expenses of its franchise units, but we are big believers in this initiative, our franchisees and the future of our brand. We look forward to continuing to revitalize our existing cafes with these modern updates and working with franchisees to support them in their remodeling efforts as well.”

 

Franchisees like Jake Alleman have already seized the opportunity to remodel, recognizing an opportunity to update the overall look of the dining room and take advantage of the popularity of Another Broken Egg Cafe’s bar-forward approach. Alleman, who opened his first of eight Another Broken Egg Cafes in 2007, recently finished remodeling his Panama City, Florida, location to reflect the New South design. 

 

”Our guests and team members are thrilled with the updated, modern farmhouse look," said Alleman. "Since the remodel was completed in mid-September, our sales at the Panama City cafe have seen an uptick from what was already double-digit increases over 2019 levels. The company stepped up to help us with the remodel package, which shows their belief in the remodel program and commitment to the long-term success of the brand.” 

 

Full-service breakfast, brunch and lunch has become one of the fastest growing segments in the foodservice industry, and Another Broken Egg Cafe’s growing AUVs, strong ROI, creative menu and cocktail innovation makes it an attractive investment opportunity for foodservice operators.

 

Specializing in Southern-inspired breakfast, brunch and lunch menu options and creative, hand-crafted cocktails, Another Broken Egg Cafe currently has 77 locations and is looking to grow significantly in markets across the U.S. With plans to reach over 200 cafes open by the end of 2026, the company is aggressively seeking single- and multi-unit operators to drive growth. Interested candidates should visit www.anotherbrokeneggfranchise.com or call 407-440-0450 for information. 

 

Original Article: www.nrn.com

 
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