Another Broken Egg Cafe® - Third Jacksonville Location
M Shack closing in Riverside; popular brunch spot set to take its place
Jacksonville restaurateurs Matthew and David Medure will permanently close their M Shack Riverside restaurant after dinner Saturday night to make way for Another Broken Egg Cafe to take its space.
Jacksonville chefs Matthew and David Medure are permanently closing their M Shack Riverside location after dinner service Saturday night to make way for a popular breakfast, brunch and lunch restaurant.
The restaurateurs announced the closing Wednesday morning to the staff. The decision comes a just few weeks after they temporarily closed the restaurant at 1012 Margaret St. to reboot its menu and service.
Another Broken Egg Cafe with a full bar plans to move into the space, said Jan Barnett, chief marketing officer for the Southern-inspired restaurant chain originally founded as Broken Egg Cafe in Old Mandeville, La.
“Right now, we’re projecting to open in May 2020. This will be our third Another Broken Egg Cafe in the Jacksonville area,” Barnett told the Times-Union.
The two current Another Broken Egg Cafe locations are 4828 Deer Lake Drive West, Suite C11 in Jacksonville and 2230 3rd St. South. in Jacksonville Beach.
She said they are looking to open a fourth Another Broken Egg Cafe in the Jacksonville but the location hasn’t been finalized.
When open, the Riverside cafe will employ about 35 to 40 people, Barnett said.
Another Broken Egg Cafe offers a menu it describes as “loaded with fresh ingredients and creative recipes.” It includes a wide variety of breakfast classics, innovative brunch dishes and lunchtime favorites.
The Medure brothers emphasized to their employees that the Riverside store was doing well financially, and that the other three M Shack locations will not be affected by the closing of that location, according to a news media release.
The decision, they also said in the release, came about because the offer for that location simply made good business sense.
“This was not even on our radar. In fact, we had already extended our lease that was set to expire on November 30,” said David Medure, who runs the day-to-day of the M Shack restaurants for Medure Brothers Culinary Concepts.
He described the new tenant as very enthusiastic about the Riverside location.
“We believe his concept is a perfect fit for the area,” Medure said in the release.
In addition, he said “as a restaurateur, we’re always seeking capital to fund new ideas and to reinvest into our current operations.”
Medure also said in the release that with their new Midtown Table restaurant close to opening they “felt like this opportunity was all simply perfect timing.”
Midtown Table hopes to open in January 2020 at Gateway Village at Town Center on Gate Parkway near Butler Boulevard in the St. Johns Town Center area.
Last month, the brothers did a reboot of the M Shack Riverside location, They changed both its menu and service style.
The day after the reboot began, Matthew Medure got a phone call from their Riverside landlord who presented an offer for another business to take that space, the news release said.
“We were committed to the reboot and then this really gave us the freedom to test some new ideas within the M Shack framework without having to worry about how it would impact that location,” Matthew Medure said.
Employees at M Shack Riverside will have an opportunity to transfer to openings at the brothers’ other restaurants, which include three other locations of the craft-burger eateries.
To thank the community, M Shack Riverside will offer $3 draft specials through Saturday’s closure, a company spokesman said.
Teresa Stepzinski: (904) 359-4075