Another Broken Egg Accelerates Remodel Initiative
Published: Nov 11, 2021
Full-service breakfast and lunch chain Another Broken Egg Cafe announced it has opened more than 20 new cafes with its New South design prototype and completed 13 remodels of existing restaurants. The new and remodeled cafes are outperforming the system, so plans are underway for more company and franchise remodels throughout next year and beyond.
First introduced in the spring of 2019, Another Broken Egg Cafe’s new design significantly highlights the brand’s full bar and doubles bar seating by providing access to patio diners. Additionally, the New South design creates space to accommodate the rapid rise in off-premises business and adds seating to keep up with the brand’s same-store sales increases, which are up over 20% so far this year. In 2020, Another Broken Egg Cafe completed a test remodel of a company cafe using the New South design, which modernizes the color palette and updates decor with a brighter, airier look. Remodeling efforts have ramped up as the brand has committed to 11 more cafe remodels next year and the announcement of a financial incentive to franchisees that complete early remodels by the end of 2022.
“We now have over two years of operational and consumer insights from our new design prototype, which has exceeded our expectations in elevating the bar experience and driving overall sales,” says Paul Macaluso, president and CEO of Another Broken Egg Cafe. “It is a rare occurrence that a franchisor is willing to contribute to the remodel expenses of its franchise units, but we are big believers in this initiative, our franchisees and the future of our brand. We look forward to continuing to revitalize our existing cafes with these modern updates and working with franchisees to support them in their remodeling efforts as well.”
Original Article: www.rddmag.com