12 Unbeatable Breakfast LTOs
By Patricia Cobe
Today’s busy consumers are increasingly skipping breakfast at home, finds Technomic’s Breakfast Consumer Trend Report. Instead, they’re eating the morning meal off-site, picking up something on the way to school or work or visiting a restaurant for a sit-down meal. That’s good news for operators who can position their concepts as convenient, welcoming breakfast destinations with appealing, well-priced menu items, as evidenced by the 12 items that follow. All received top ratings from potential purchasers in Technomic’s Ignite menu concept development surveys.
Description: Pumpkin-infused Belgian waffle topped with pecans, spiced compound butter and powdered sugar. Served with two eggs any style and baked bacon or house-made sausage patties.
Consumers connect with seasonal LTOs, and pumpkin is a favorite flavor in the fall. Another Broken Egg Cafe menued a pumpkin-infused Belgian waffle topped with pecans, spiced compound butter and powdered sugar, sided by two eggs and baked bacon or housemade sausage patties. The description conveys a hearty breakfast plate with chef-created touches, such as spiced compound butter, flavor-infused waffle batter and housemade sausage—all descriptive words that tempt consumers.