Press

Hit hard, breakfast brands hope experience is irreplaceable

BY CALLIE EVERGREEN

Published: 07.24.2020

 

When COVID-19 hit and dining rooms were shut down, breakfast and brunch brand Another Broken Egg Cafe struggled with how to stay open and keep staff employed. Morning meal customer transactions have suffered the steepest declines during the pandemic, reported The NPD Group, with those transactions falling by 18 percent at major restaurant chains in June.

 

Prior to shutdowns, takeout business only comprised 2 to 5 percent of sales at Another Broken Egg. The brand attempted multiple menu... Read More

Nonstop Cleaning Part of Another Broken Egg Operator’s Strategy

At Another Broken Egg Café, the reopening process for the breakfast, brunch and lunch concept is aptly named “New Dawn,” which is exactly how franchisee Jake Alleman sees it.

 

“It’s almost like a full reset,” says Alleman, who as co-founder of Cojak Investments operates eight cafes in Louisiana, Alabama and Florida. “We looked at every aspect of the business, everyone went through a retraining phase hugely focused on safety. We encouraged staff to take time to improve themselves and have ideas for how to improve the businesses.”

 

Selected in 2018 as a... Read More

ANOTHER BROKEN EGG CAFE® OPENING IN COLLEGE STATION, TEXAS

Southern-inspired daytime café set to open March 2, 2020

 

COLLEGE STATION, TX (February 13, 2020) - Another Broken Egg Cafe®, one of the fastest-growing breakfast and brunch concepts in the nation, is set to open a new location in College Station, Texas in Jones Crossing next to Orange Theory on March 2, 2020. The daytime cafe is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. The 4,000 square foot space located at... Read More

Another Broken Egg Cafe® opening first Kansas location in Overland Park

Southern-inspired daytime café set to open January 20, 2020

 

KANSAS CITY, MO (Jan. 14, 2020) – Another Broken Egg Cafe®, one of the fastest-growing
breakfast and brunch concepts in the nation, is set to open its first location in Kansas in
Overland Park on January 20, 2020. The daytime cafe is an upscale breakfast, brunch and
lunch restaurant that specializes in award-winning, Southern-inspired menu options with
innovative twists and signature cocktails. The 3,500 square foot space located at 13386 Metcalf
Avenue has a seating capacity... Read More

Big Fish, Small Pond

There is a feeding frenzy in the franchise world right now as many large, multi-unit, multi-concept owners look to strengthen their position within their respective brands by snatching up smaller operators. While others are looking to balance their portfolios by investing in emerging concepts, sometimes stepping outside of their comfort zone to do so.

 

So, what is a better play? It of course depends on the brands in question, but suffice to say that the marketplace and consumers’ tastes are changing and evolving at a pace never seen before. Some of the most iconic national... Read More