Hit hard, breakfast brands hope experience is irreplaceable


Published: 07.24.2020


When COVID-19 hit and dining rooms were shut down, breakfast and brunch brand Another Broken Egg Cafe struggled with how to stay open and keep staff employed. Morning meal customer transactions have suffered the steepest declines during the pandemic, reported The NPD Group, with those transactions falling by 18 percent at major restaurant chains in June.


Prior to shutdowns, takeout business only comprised 2 to 5 percent of sales at Another Broken Egg. The brand attempted multiple menu... Read More

Another Broken Egg Cafe Responds To COVID-19 By Giving Its Franchisees The Kind Of Support They Need

Another Broken Egg Goes From Building a Pandemic Playbook to A Successful System Wide Reopening


Another Broken Egg  Cafe [ABE], the 72 unit, upscale, breakfast, brunch, lunch concept, was well on its way to having a record year in  franchise growth and new unit openings when it was impacted just like the rest of the restaurant world by COVID-19.  When COVID-19 hit, the executive team at Another Broken Egg used its natural disaster readiness protocol as a roadmap to address the ever-changing needs brought on by the unprecedented situation. 


... Read More

Nonstop Cleaning Part of Another Broken Egg Operator’s Strategy

At Another Broken Egg Café, the reopening process for the breakfast, brunch and lunch concept is aptly named “New Dawn,” which is exactly how franchisee Jake Alleman sees it.


“It’s almost like a full reset,” says Alleman, who as co-founder of Cojak Investments operates eight cafes in Louisiana, Alabama and Florida. “We looked at every aspect of the business, everyone went through a retraining phase hugely focused on safety. We encouraged staff to take time to improve themselves and have ideas for how to improve the businesses.”


Selected in 2018 as a... Read More


Southern-inspired daytime café set to open March 2, 2020


COLLEGE STATION, TX (February 13, 2020) - Another Broken Egg Cafe®, one of the fastest-growing breakfast and brunch concepts in the nation, is set to open a new location in College Station, Texas in Jones Crossing next to Orange Theory on March 2, 2020. The daytime cafe is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. The 4,000 square foot space located at... Read More

Another Broken Egg Cafe® Demonstrates Once Again How to Drive Brunch Sales

By continuously developing intriguing new, southern-inspired entrees and flavors that keep its menu fresh and exciting.


Orlando, FL (January 24, 2020 ) – Another Broken Egg Cafe® is starting 2020 off with a bang at brunch by introducing a new selection of mouth-watering, limited-time only entrée options. These innovative Seasonal Selections compliment the brand’s existing core menu offerings and pair perfectly with its innovative hand-crafted cocktails. Each selection is made to win over diners with a variety of southern-inspired entrées and beverages anchored in... Read More