News

From Building a Pandemic Playbook to A Successful System Wide Reopening

As Another Broken Egg Cafe® approached a record sales year, enjoyed explosive franchise growth and multiple new unit openings, COVID-19 unexpectedly impacted much of the world. The growing brand’s executive team recognized the situation’s severity early on and swiftly enacted its natural disaster readiness protocol to navigate the ever-changing needs imposed by the pandemic.

  

With its franchisee-first mentality, on March 23, Another Broken Egg Cafe immediately suspended franchisee royalty collection and abated all ad fund collection. The corporate team spent extensive time ... Read More

Nonstop Cleaning Part of Another Broken Egg Operator’s Strategy

At Another Broken Egg Café, the reopening process for the breakfast, brunch and lunch concept is aptly named “New Dawn,” which is exactly how franchisee Jake Alleman sees it.

 

“It’s almost like a full reset,” says Alleman, who as co-founder of Cojak Investments operates eight cafes in Louisiana, Alabama and Florida. “We looked at every aspect of the business, everyone went through a retraining phase hugely focused on safety. We encouraged staff to take time to improve themselves and have ideas for how to improve the businesses.”

 

Selected in 2018 as a... Read More

ANOTHER BROKEN EGG CAFE® OPENING IN COLLEGE STATION, TEXAS

Southern-inspired daytime café set to open March 2, 2020

 

COLLEGE STATION, TX (February 13, 2020) - Another Broken Egg Cafe®, one of the fastest-growing breakfast and brunch concepts in the nation, is set to open a new location in College Station, Texas in Jones Crossing next to Orange Theory on March 2, 2020. The daytime cafe is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. The 4,000 square foot space located at... Read More

Another Broken Egg Cafe® Demonstrates Once Again How to Drive Brunch Sales

By continuously developing intriguing new, southern-inspired entrees and flavors that keep its menu fresh and exciting.

 

Orlando, FL (January 24, 2020 ) – Another Broken Egg Cafe® is starting 2020 off with a bang at brunch by introducing a new selection of mouth-watering, limited-time only entrée options. These innovative Seasonal Selections compliment the brand’s existing core menu offerings and pair perfectly with its innovative hand-crafted cocktails. Each selection is made to win over diners with a variety of southern-inspired entrées and beverages anchored in... Read More

Another Broken Egg Cafe® opening first Kansas location in Overland Park

Southern-inspired daytime café set to open January 20, 2020

 

KANSAS CITY, MO (Jan. 14, 2020) – Another Broken Egg Cafe®, one of the fastest-growing
breakfast and brunch concepts in the nation, is set to open its first location in Kansas in
Overland Park on January 20, 2020. The daytime cafe is an upscale breakfast, brunch and
lunch restaurant that specializes in award-winning, Southern-inspired menu options with
innovative twists and signature cocktails. The 3,500 square foot space located at 13386 Metcalf
Avenue has a seating capacity... Read More