The Lucrative Possibilities of Cocktails on Tap
By: Nicole Duncan
Publsihed: April 2021
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“There’s a renaissance of drinking—it’s great. And we just happened to be pretty well-positioned from the inception. The founder always thought that brunch without alcohol was just a sad breakfast,” says Jason Knoll, vice president of culinary at Another Broken Egg. At first, alcoholic beverages represented only about 3 percent of sales for the brand, but over the years it grew to upwards of 13 percent. And then, in 2020, alcohol sales grew to account for a quarter of all sales.... Read More