Your Success
With Another Broken Egg Cafe

Partnering with Another Broken Egg Cafe provides you as a franchise owner with what it takes
to be successful for the long-term in one of the fastest-growing segments in the U.S. today.

What It Takes To Be Successful?

 

  • Restaurant experience with multi-unit management experience preferred.
  • The desire and resources to purchase and operate a multi-unit development.
  • Adequate capitalization. Requirements vary by market and development agreement size.
  • The personal passion truly needed to deliver great food and great hospitality to your guests and to embrace the proven systems and processes we’ve designed and put in place to help ensure your success.
  • A demonstrated ability to build a strong organization and support team.
  • An ability to recruit, train and retain rock star teams who deliver award-winning customer service to every guest, every day.
  • An understanding of, and a drive to engage in, local store marketing and community engagement.
 

Why A Daytime Cafe

Breakfast is one of the fastest growing segments in the industry today with no signs of abatement. A daytime shift only concept provides a greater quality of life for the franchise owner and staff. With no night shifts ever, a daytime-shift-only concept provides a greater quality of life for the franchise owner and staff. With a single shift concept, you traditionally have a lower turnover rate than the industry average resulting in lower recruitment and training costs. If that’s not enough, breakfast guests are happier guests and breakfast has a lower food cost, so the potential for profit is therefore greater.

 

Your Success Is Our Success

Why Another Broken Egg Cafe is the Superior Option

A Flexible Business Model Offering Additional Revenue Streams

  • You have the option to execute catering in your trade area and you also may make your restaurant available for private events after hours.
  • Private dining room space inside the Cafe can be marketed to a variety of different groups and for various dining occasions like corporate lunch meetings, networking leads groups, events and bridal and baby showers.  The private dining room can easily be repurposed to accommodate general seating when needed.

Chef-inspired menus with turnkey recipes

  • Craveable, culinary-driven and unique menu offerings made with the highest-quality ingredients and designed to appeal to those guests looking for an indulgent treat and those looking for a healthier, great-tasting choice.
  • It’s our passion to create exceptional dishes.
  • We also have a Kids’ Menu designed to satisfy our littlest guests. 
  • No need to hire a professionally-trained chef.
  • Proven recipes coupled with turnkey systems, PlayerLync, means no trained chef is required.
  • Ongoing and extensive R&D and testing to keep the menu fresh and relevant.

Signature Cocktails

  • Extensive “morning cocktail” menu is not currently offered at any other national daytime cafe concept.
  • Competitive point of difference and a must have for the millennial target.
  • Average check builder and strong profit margins.
  • Ongoing relationship with Patrick Henry Creative Promotions, the only food and beverage marketing agency in the U.S. with beverage alcohol operations experience and marketing expertise.

Strong Long-Term Franchisee Relationships

  • Twelve franchise groups today of which seventy-five percent are multi-unit operators.
  • Eight of these franchise groups own more than two units or are working on adding additional sites now.
  • Among our single-unit operators, two of them are currently working on additional sites.

 

 

 


Marketing support and resources

  • National Marketing Calendar with a focus on high-profit, strong-selling entrée and beverage options combined with an aggressive social media marketing calendar strategically planned and executed to maximize awareness and sales of the featured menu items in our Cafes. 
  • Social media site aggregation provides a daily finger-on-the-pulse of what our guests are saying about their experience and analytics reporting ensures franchise owners are kept apprised of key opportunities on a continuous and ongoing basis.
  • Local Store Marketing planning manual, ad templates, logos and professional photography that can be easily and cost-effectively adapted to meet the needs of your Cafe.

 


Franchise Support

A Commitment to Long-term Success for Each Cafe, Not Just Unit Growth

Proven business model and systems to support:

  • Marketing
  • Menu development
  • Day-to-day Cafe operations

Proven and experienced executive leadership team:

  • With decades of experience working for national and international restaurant brands as well as extensive strategic business planning experience required to successfully support and sustain a rapidly growing brand.

Prior to opening your very first Cafe:

  • Site selection assistance and guidance, including field visits.
  • Professional layout, blueprint, design, and construction document review and analysis.
  • Complete equipment lists and specifications.
  • Pre-approved suppliers.
  • Comprehensive pre-opening assistance and restaurant opening training package.
  • Grand opening promotions assistance and on-site opening assistance.
  • Operational and management tools.

Established and strong national product, equipment and distribution vendor contracts and relationships.

 

Once you’re open and operating:

  • Confidential operations manual documenting Another Broken Egg Cafe operational procedures.
  • Marketing support and guidance.
  • Ongoing operational and financial-control consultation as needed.
  • National purchasing programs.
  • Regional Business Consultant support.

Start-up and ongoing training programs:

  • Preparation of all Another Broken Egg Cafe menu items.
  • One PlayerLync license providing access to all our proprietary recipes and step-by-step training videos.
  • Quality and food portion control.
  • Effective food service operations.
  • Beverage and inventory management.
  • Marketing, promotions, and public relations.
  • Management tools, systems, and routines.
  • Cleanliness, organization and sanitation standards.
  • Execution of opening and closing management functions.

Technology and Continuous Innovation:

  • Cloud based training resources
  • Mobile App for call ahead seating
  • Email marketing platform
  • Social media marketing
  • Online reputation management tools

What Our Franchisees Have to Say!

READY TO LEARN MORE

Complete our franchise inquiry form to request more info.

 

 

Contact Us!