Get to know
Another Broken Egg Cafe

Another Broken Egg Cafe is one of the fastest-growing brands in the segment.

Who We Are

Another Broken Egg Cafe was hatched back in 1994 on the North Shore of Lake Pontchartrain in Old Mandeville, LA. After dining out at the boilerplate breakfast chains that populated the southeast, founder and president Ron Green was hungry for something more unique and decided to create his own breakfast concept where guests could experience a delectably diverse menu in a comfortable and distinguished atmosphere that ensured they would want to return time and time again.

 

The original Broken Egg Cafe opened its doors in November of 1996 in a renovated historical home and was an instant success. Guests adored the casual, quaint atmosphere that accompanied the innovative menu items and began asking when another ‘Broken Egg’ would open. Flash forward to 1998 when the second cafe, aptly named “Another Broken Egg Cafe”, opened in Destin, Florida with as much success as the first. From there, word spread about the Another Broken Egg Cafe concept and today the franchise has grown to include over 50 locations in 13 states and with dozens more locations in development.

Food Is Our Passion

When you start with the finest ingredients, the dishes that follow are fresh and creative. They are often described as delicious twists on classic dishes and new favorites worthy of foodie blogs and Instagram pics. This passion for distinctive flavors is what makes Another Broken Egg Cafe so unique. It’s been our passion to create exceptional dishes for breakfast, brunch, and lunch that are "craveably" delicious with an artisanal flair!

Chef-Inspired - No Chef Required

Why Franchise With US?

Upon joining Another Broken Egg Cafe, franchisees benefit from professional support in all capacities including location selection, manager and employee training, operational procedures implementation, menu development and strategic marketing initiatives including national marketing campaigns and a myriad of local café marketing programs and resources.

 

Our brand allows for multiple-unit development deals and offers several additional revenue generation opportunities including private dining rooms, a robust catering menu and the opportunity to schedule private events after normal operational hours.

 

Over the past 20 years, the Another Broken Egg Cafe concept has seen solid growth resulting from strong visit frequency from a large percentage of loyal guests, from its unique and exceptional menu offerings and from its experienced and professional support system that combined make Another Broken Egg Cafe an optimal franchise opportunity.

 

Our Management Team

A franchise entity is only as strong as the leadership team supporting it.

Ron Green
President and Founder

Ron Green

Ron Green has been the President and Founder of Another Broken Egg of America, Inc. since September 2000. In 1994, Ron left the corporate world to

Jan Barnett
Chief Marketing Officer

Jan Barnett

If there were a restaurant marketing Hall of Fame, Jan would be in it. She has survived with flying colors over 35 years in a tough, competitive

Matt Moberly
Sr. Vice President of Logistics

Matt Moberly

Matt Moberly joined Another Broken Egg Café in 2006 as Vice President of Operations and was promoted to Sr. Vice President of Operations in early

Nick Binnings
Vice President of Brand Development

Nick Binnings

Nick Binnings joined Another Broken Egg of America, Inc. in October 2011 as Franchise Sales and Marketing Manager and was promoted to Vice

Jason Knoll
Vice President of Culinary

Jason Knoll

Jason Knoll is Vice President of Culinary at Another Broken Egg of America, Inc. Jason graduated from the Culinary Institute of America at Hyde

Joanne Patterson
General Counsel

Joanne Patterson

Joanne Patterson joined Another Broken Egg of America, Inc. in November 2015 as General Counsel.  With a law degree from Tulane University, Joanne

Mike Hussey
Vice President of Franchise Operations

Mike Hussey

Mike Hussey is the Vice President of Franchise Operations at Another Broken Egg of America, Inc. Mike joined ABEA in December 2013 as the

Tour Our Unique Concept

Enjoy Examples of Our Chef-Inspired Entreés and Cafe Design

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Want Even More

View Available Markets, News and Frequently Asked Questions About the Brand.

Prime Markets Available

Prime markets available domestically and internationally with territory exclusivity and non-traditional site options if desired, e.g. resort locations, airports.

 

Recent News and Press

  • Another Broken Egg Franchising The Next 20 | Making Breakfast Better November 09, 2016
  • Another Broken Egg Cafe Is On Fire in Texas February 18, 2016

Frequently Asked Questions

  • Do you only serve breakfast?Open or Close

    Another Broken Egg Cafe is a breakfast, brunch and lunch cafe only.  No nights!  We are typically open from 7 am to 2 pm seven days a week.  We do allow our cafes to open for private events in the evenings if they have an opportunity.

  • What do you look for in a franchise partner?Open or Close

    We are looking to partner with industry professionals and groups who understand the restaurant franchise model.  Our goal is to franchise a minimum of three units, or preferably an entire market, to one entity.  For smaller markets, we will consider granting a single unit agreement where our brand fits and meets our site requirements.

  • What type of markets do you consider for expansion?Open or Close

    Our target market is one that has a minimum of 50k people in a three-mile radius with average household incomes above $90k.

  • How long does it take to open a cafe?Open or Close

    From the time you execute a lease until your grand opening can vary from 120 days to infinity.  There are a lot of factors at play, but typically our cafes can be opened in 120 -150 days.

  • What is the initial investment per cafe?Open or Close

    The average for new construction in a leasehold space is $750-900k.  There are times where second generation space is available which potentially can reduce the cost by a considerable amount.  Construction costs can also be offset by landlord improvement dollars.

  • What are the development fees, royalties and advertising fee?Open or Close

    Development fees are $50k for the first unit and $35k for every unit thereafter.  At the execution of the development agreement, the first cafe fee and a 50% deposit for each additional cafe in the development agreement are due at signing.  Our Royalties are 5% and the National Ad Fund is 1%.  We do require you spend an additional 2% in your local market, but we do not collect this amount from you.

  • How many employees does it take to operate a cafe?Open or Close

    On average 35 employees.  A General Manager and Kitchen Manager are required.

  • What are the requirements for an Operating Partner?Open or Close

    Often times we have larger groups that bring in an Operating Partner to manage the daily operations.  We do require that this person have ownership in your structure and has a background in multiple unit operations and the experience required to develop the number of cafes that you are seeking.

  • What kind of training do you offer?Open or Close

    For a new cafe, we allow up to 4 people to attend a six-week training course at one of our corporate cafes.  When it is time for your cafe to open, we will send a certified training team of 5 people for 20 days to help see that you are off to a great start.

READY TO LEARN MORE

Complete our franchise inquiry form to request more info.

 

 

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